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We help artists accelerate their career in the music industry by using an integrative, immersive approach combined with foundational artist development, digital analytics, and personalized creative guidance.
We've all probably seen a company with a great product or service but terrible content and an un-engaging culture. It's like there's potential, but the bad vibes just don't make us want to stick around. Let's face it, attention is one of the most important commodities in the world today. Without the right content (delivered in the right way) you'll only achieve a fragment of the potential growth you're capable of. I believe that understanding content and culture is essential to turning more leads into customers. We help artists, songwriters, producers and other music industry creatives connect with their audience in a way that resonates.
We collect data from the top sources and turn it into beautiful visuals and powerful insights that help music industry professionals make impactful business decisions.
We believe one of the most important aspects of your career as an artist is your team. With the music business being so dynamic, it's not realistic to be your own one-stop-shop anymore. Working with an experienced team will allow you to grow your brand, understand where you sit in the market, and help you navigate the industry. We're here to help you discover new opportunities, grow new streams of income, expand your network, and build your dream career.
In order to be successful as an artist, it's important to focus on your target audience. Trying to appeal to everyone will only result in appealing to no one. A good way to determine your target audience is by looking at your music's genre. For example, if you're a metal band, your target audience is going to be different than a pop band. Once you've determined your target audience, it's important to tailor your marketing efforts specifically for them. This means using language and images that resonate with them, and targeting the channels where they're most likely to be active. By focusing on your target audience, you'll be able to better connect with them and convert them into fans.
In order to be a successful musician, you need to understand your audience. This means analyzing and understanding the demographics of your fans, their interests and the environment in which they live. It's also important to know your listener’s desires, dreams and unique life challenges they might be going through. Another way of phrasing this is knowing the needs of your audience. When you "get" your audience, you can customize your message and content to speak to those life challenges and desires. By doing all this, you can create a connection with your fans that will allow them to feel understood. From your consistency in speaking directly to them, they’ll develop an expectation that your content will resonate with them. And with that, they’ll keep coming back for more!
Knowing the difference between what is “good” and what you “like” could be the key to becoming a successful songwriter/producer. Just because you don’t like it, doesn’t mean it’s not good. There is music that you like. And there is music that is good. The two are independent of each other, even though sometimes they overlap, like this: What is Good? From a songwriter’s perspective “Good” is defined by whether the song achieves what it has set out to achieve. Are the three basic components: lyrics, melody, and chords doing the job you employed them to do?
We help artists reach their creative potential by providing customized guidance and support. We provide professional advice and resources to assist in the development of an artist's career. Our services include helping with everything from branding and marketing, to budgeting and networking. We help you define your goals for success, develop a plan for achieving them, and implement strategies to maximize your potential.
Our music marketing campaign services provide artists with a variety of tools to help them promote their music and build their brand. Features include website design, growing your streams and fanbase with social media ads.