I am a brand
We are at a time where attention is the most valuable commodity in the world. Building the right brand could get you the attention you need for success.
I am a brand
THE Music you make is the soundtrack to your brand, and you would think it was the most important asset you own as a singer songwriter. Well in some cases that may be true, but the fact of the matter is your music is important when other listen and find value in it. Sadly its getting harder and harder to get people to listen when Spotify, Apple Music, Instagram, and TikTok gives you so much to chose from. Being a successful singer songwriter is so much more than uploading your songs to DSPs and hoping to get on the top playlist. It take hard work…You need to be ready to roll up your sleeves, keep your head down, and build a brand foundation. If you are going to build a foundation to your brand, just like building a foundation of a home your brand has to be strong. Check this example: Taylor swift Core of the foundation of her brand: Girl next door, great song writer, country darling Next couple of years: Girl next door, great song writer, pop country darling Few years later: Girl next door, great song writer, pop star Few years later: Girl next door, great song writer, mega star sex symbol 1. Making Great music is the most important thing BUT, it’s only the first step. 2. Stockpile content so you can create a consistent brand 3. get people into your ecosystem